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Inside Pitch vs Outside Pitch

Opinions vary but there are only two types of pitches, inside and outside. When I explore “the pitch” I look deep inside the brain for answers regarding its origin and composition. I look for specific components and principles that regulate the flow of information inside the hitter’s brain. That is what I call an inside pitch. An outside pitch [...]

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Don' Trust the Spin

So so many coaches and instructors are teaching pick up the spin of the ball if you want to be a great hitter. They think that the spin is what the hitters brain is using to predict where and when the ball will cross the plate. Unfortunately for them and their players time spent [...]

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Major League Step for V-Flex

With opening day just around the corner, I'm tremendously excited about our upcoming season in the Major Leagues. After using V-Flex with several Cubs hitters during spring training in Mesa, AZ, hitting coach Chili Davis has decided to take V-Flex on the road. He knows increased spatial awareness and strike recognition skills are a premium competitive advantage at the [...]

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Next Stop: Dominican Republic

2018 is shaping up to be a historic year for V-Flex.  Sales are continuing to grow and the client list gets longer day by day. I'm extremely excited about sending the new VXB-4 to the Dominican this year.  The World Champion Houston Astros purchased pieces for their Dominican Summer League  (DSL) teams as did the [...]

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Fun at ASU

It was a night I will remember for a long time....  "throwing out the game ball at the ASU vs Minnesota softball game on March 9, 2018". Trisha Ford is one of our biggest advocates, she began using V-Flex when she was at Fresno State University in 2015.  The Bulldogs put up some impressive numbers [...]

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R&D Pays Off....

Research and development never stops at V-Flex.  On my recent trip to Arizona I made a deal with the Asst. Director of Player Development for the Rangers, Paul Kruger, to exchange our new overhand model for our first generation V-Screen. We've come a long way since 2013.  The clarity and precision that our new VX-4 [...]

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Rangers & Padres Pitchers Begin V-Flex Training

The Texas Rangers and San Diego Padres are moving the performance bar by becoming the first MLB organizations to invest in implicit training for pitchers. Eric Gagne is a recent hire by the Rangers organization and he will be working with the Ranger pitchers in AZ this season. He toed the rubber and began [...]

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The Limits of Cognitive or Mental Skills

The human brain works on many levels and all to often people mistake the mind for the brain. This causes great confusion and chaos in the training industry.  The brain can see things that the eyes and cognitive mind can't.  As a matter of fact, our perceptual reality arises from the brains interpretation of billions of bits [...]

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Building Credibility

Building credibility is a prerequisite to gaining traction within a specific market space. Lots of dollars can buy you advertising but they can't buy you credibility. Overcoming the subjective nature of sports marketing is difficult. It requires credibility be built upon non-bias data and product performance. Four recent additions to [...]

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Breaking "Status Quo Bias"

Regardless of how well a coach communicates, it’s impossible to describe something that's invisible. "Swing at strikes" is one of the most used phrases in the game but it is still one of the least understood concepts. Coaches use all sorts of phrases and drills to motivate and manipulate hitters psychologically hoping to affect cognitive attributes of pitch recognition. Cognitive [...]

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