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Next Stop: Dominican Republic
2018 is shaping up to be a historic year for V-Flex. Sales are continuing to grow and the client list gets longer day by day. I'm extremely excited about sending the new VXB-4 to the Dominican this year. The World Champion Houston Astros purchased pieces for their Dominican Summer League (DSL) teams as did the [...]
Fun at ASU
It was a night I will remember for a long time.... "throwing out the game ball at the ASU vs Minnesota softball game on March 9, 2018". Trisha Ford is one of our biggest advocates, she began using V-Flex when she was at Fresno State University in 2015. The Bulldogs put up some impressive numbers [...]
R&D Pays Off....
Research and development never stops at V-Flex. On my recent trip to Arizona I made a deal with the Asst. Director of Player Development for the Rangers, Paul Kruger, to exchange our new overhand model for our first generation V-Screen. We've come a long way since 2013. The clarity and precision that our new VX-4 [...]
Rangers & Padres Pitchers Begin V-Flex Training
The Texas Rangers and San Diego Padres are moving the performance bar by becoming the first MLB organizations to invest in implicit training for pitchers. Eric Gagne is a recent hire by the Rangers organization and he will be working with the Ranger pitchers in AZ this season. He toed the rubber and began [...]
The Limits of Cognitive or Mental Skills
The human brain works on many levels and all to often people mistake the mind for the brain. This causes great confusion and chaos in the training industry. The brain can see things that the eyes and cognitive mind can't. As a matter of fact, our perceptual reality arises from the brains interpretation of billions of bits [...]
Building Credibility
Building credibility is a prerequisite to gaining traction within a specific market space. Lots of dollars can buy you advertising but they can't buy you credibility. Overcoming the subjective nature of sports marketing is difficult. It requires credibility be built upon non-bias data and product performance. Four recent additions to [...]
Breaking "Status Quo Bias"
Regardless of how well a coach communicates, it’s impossible to describe something that's invisible. "Swing at strikes" is one of the most used phrases in the game but it is still one of the least understood concepts. Coaches use all sorts of phrases and drills to motivate and manipulate hitters psychologically hoping to affect cognitive attributes of pitch recognition. Cognitive [...]
Sales up 28%
2017 sales were up 28%. Its our largest jump in sales since 2014. Seven years of consistent growth is directly tied to team results. We've never seen a spike in sales due to targeted advertising or big name endorsements. Consumers seem to be immune to advertising these days. [...]
World Champion Astros Set Precedents
On Friday, the World Champion Astros became the first MLB origination to equip their entire affiliate system with V-Flex. The move is one that sets a precedent and expresses confidence in implicit training. It also shows their ability to implement scientific principles tied to strike swinging efficiency. Back in 2016 they placed a couple of V-Flex pieces with [...]
ABCA Success
Booth# 1538 was in the boondocks at the ABCA Convention. We've become familiar with the location at such events. Its the same with the NFCA, we're an outlier of sorts and we've become comfortable with the distal booth locations. Nevertheless, if you have a product worth exploring customers will find you. [...]