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Building Credibility
Building credibility is a prerequisite to gaining traction within a specific market space. Lots of dollars can buy you advertising but they can't buy you credibility. Overcoming the subjective nature of sports marketing is difficult. It requires credibility be built upon non-bias data and product performance. Four recent additions to [...]
Breaking "Status Quo Bias"
Regardless of how well a coach communicates, it’s impossible to describe something that's invisible. "Swing at strikes" is one of the most used phrases in the game but it is still one of the least understood concepts. Coaches use all sorts of phrases and drills to motivate and manipulate hitters psychologically hoping to affect cognitive attributes of pitch recognition. Cognitive [...]
Sales up 28%
2017 sales were up 28%. Its our largest jump in sales since 2014. Seven years of consistent growth is directly tied to team results. We've never seen a spike in sales due to targeted advertising or big name endorsements. Consumers seem to be immune to advertising these days. [...]
World Champion Astros Set Precedents
On Friday, the World Champion Astros became the first MLB origination to equip their entire affiliate system with V-Flex. The move is one that sets a precedent and expresses confidence in implicit training. It also shows their ability to implement scientific principles tied to strike swinging efficiency. Back in 2016 they placed a couple of V-Flex pieces with [...]
ABCA Success
Booth# 1538 was in the boondocks at the ABCA Convention. We've become familiar with the location at such events. Its the same with the NFCA, we're an outlier of sorts and we've become comfortable with the distal booth locations. Nevertheless, if you have a product worth exploring customers will find you. [...]
Timing as Pre-Motor Function
The brain needs a specific type of information if it is going to process spatial information faster. The origin of the information is what guides the brain in it's search for a path of least resistance within the EM (electromagnetic) field. It can respond more precisely to incoming data if it is primed with a [...]
Depth Clues Assist with Timing
With the 2018 ABCA convention fast approaching, I want to begin sharing some of the science behind the V-Flex intellectual property patents so attendees will have a better understanding of implicit training and why we are so very different than electronic based training systems. We have chosen to use the principles of quantum, or light physics, as our foundational principles. [...]
The Science of Saliency
The salience (also called saliency) of an item – be it an object, a person, a pixel, etc. – is the state or quality by which it stands out relative to its neighbors. Saliency detection is considered to be a key attentional mechanism that facilitates learning and survival by enabling organisms to focus their limited perceptual and cognitive resources on the [...]
Winter Meetings Orlando
Fortune shined on us in Orlando last week. Meetings with the Giants, Rockies, Rangers, Indians and Padres went well. All five teams are ready pull the trigger on implicit training this spring. It took me a few days to present them a proposal after the meetings but I sent them out [...]
NFCA Convention
Hard to quantify just how much fun I am having at the NFCA Convention in Vegas.... Coaches from around the country have stopped by to share their V-Flex experiences and it has been amazing. Tim Walton, Mike White, Kenny Gajewski, Lisa Fernandez, John Garris, Travis McCall and the list is endless. Monica Abbot spent some [...]